About Sunsuivi
Sunsuivi General Manager Ye Shu-Hui’s speech at Fo Guang University entitled “There’s A Paddy Field in Everyone’s Heart.”
Rice Mill in the Woods
In 1979, before the highway was built, Mr. Li Dong-Chao, an employee at Taiwan Power Company, decided to quit his job and returned to his home in Miaoli where he started a new chapter in his life by building the Shan Shui Me Rice Mill in the woods.
The Pioneer of Small Bagged Rice
In the beginning, the couple only had a Vespa scooter and a tricycle truck to deliver rice to the market. Yeh Shu-Hui was in charge of sales, cooking, babysitting, and accounting, allowing her husband to focus on managing the rice mill and producing high-quality rice. At the time, both of them noticed that Taiwanese rice lacked its own brand, and after being inspired by the government’s policy on increasing national production, they decided to name their rice Guo Guang. Meanwhile, they also realized that in the early years, rice came in flour sacks, and people would pour the rice into their rice tanks, which was prone to rice weevil infestation. In light of this, they believed that small bags would become the future trend in the urban areas, so they launched the first small bag rice in Taiwan in 1983, which forever changed how rice would be sold.
However, selling rice required a vendor license at the time, so the obstacle they encountered when promoting small bagged rice was the lack of sales channels. In order to put small bagged rice on store shelves, they not only had to sell rice but also help supermarkets and grocery stores apply for a vendor’s license. Why don’t you make an effort the good fortune bonanza slots. Initially, they started from Taichung County and gradually transformed the entire rice industry in Taiwan.
Official Launch of the Sunsuivi Brand
In 1989, General Manager Yeh Shu-Hui discovered by chance that the brand Guo Guang is also the name of a motor oil product. To avoid confusion, she decided to rebrand the rice. Since Yuanli is located at the foot of Huoyan Mountain and enjoys the irrigation of pollution-free water from the Daan River, the alluvial fan boasts exceptionally fertile soil. For this reason, the rice was rebranded as Sunsuivi to highlight its place of origin and premium quality.
Exquisite Rice Milling – Seizing the Initiative
Since President Li Dong-Chao studied electrical engineering and is very knowledgeable about machinery, he dedicated himself to expanding the factory’s equipment after he joined the rice milling industry. He introduced automatic rice milling and packaging machines from Japan and implemented low-temperature drying technology. By computerizing and digitizing rice milling machines, he is able to ensure the quality of the rice husking and sifting process.
Over time, the number of consumers dining out has increased as well. With sophisticated rice milling technology and quality control operations, Sunsuivi not only became the first CAS-certified rice producer in the country but also obtained numerous accreditations including TAP production traceability, CAS high-quality food, and double food safety management certification (ISO22000/HACC), making it a trusted supplier of major food factories in Taiwan. The achievements serve as a testament to Sunsuivi’s commitment to sound management.
Quality
Honor
Responsibility
Philanthropy
President, Dong-Chao Li 李東朝
“We must embrace every challenge in life despite adversities; although hard work does not guarantee success, success will never be accomplished without hard work. We only strive to achieve the best possible outcome.”
He studied science and technology at a technical college, hence Mr. Li pays particular attention to the hardware during his entrepreneurial process. Advanced equipment will ensure the near-perfect quality of the rice, thus Sunsuivi’s rice must undergo countless rigorous processes and inspections to make sure consistent quality. Since the company was founded, Sunsuivi has constantly updated its facilities in a bid to refine the production flow and process with the elements of quality and organic agriculture in mind.
Sunsuivi’s superb quality has made it a firm favorite among food factories. To meet the strict demand and pace of the food factories, we must continue to make improvements and upgrades, and as a result, Sunsuivi has demonstrated superior growth rate and competitiveness compared to other producers and became the no. 1 supplier of rice in the food industry.
General Manager, Shuhui Ye 葉淑蕙
“Engendering a new rice culture with the best quality.”
“According to statistics, 1% of Taiwan’s population consumes 7-11 lunchboxes for every meal; faced with such an enormous dine out market, Uni-President’s stringent demand in quality rice is not something ordinary rice mills can cater to, but Sunsuivi has done it with flying colors.”
“The term organic not only refers to a particular food ingredient or material but a way of life, philosophy, and culture.” Consequently, promoting rice culture has been a daunting challenge, particularly concerning the promotion of organic agriculture. The reason being that the concept was not popular among the general public, coupled with the Council of Agriculture’s unclear standards on organic agriculture, it is difficult to distinguish organic products from the rest. In terms of production, since weeding is an extremely costly operation, farmers were reluctant to do engage in organic agriculture. In order to encourage farmers, we subsidized each farmer NT$30,000 and promised to purchase their rice at a much higher price than the market going rate. As a result, the farmers became more willing to engage in organic farming when they realized that the price of their rice is guaranteed.
In recent years, a new trend of organic rice cuisine has emerged, where expansions in the food market and sales channels have incentivized more farmers to practice organic production. The Organic Duck Rice is produced and milled within a dedicated facility, and traceability records offer consumers peace of mind in that the rice is 100% organic and safe.
Producing organic rice is only Sunsuivi’s first step in shaping a new rice culture. By drawing inspiration from the concept of health, we aim to expand to tangible facilities such as organic rice fields that are open to the public. In doing so, people can experience and participate in the new rice culture that combines the mind, body, and education, ultimately becoming the new benchmark for health in Taiwan.
Shan Shui Me Rice Mill was founded in Yuanli.
The Grain Administration Bureau implemented the premium-quality rice production and sale program that accelerated upgrades in the agriculture industry.
We produced the first brand name small bagged rice in Taiwan and sold them in supermarkets, thereby changing the country's consumption pattern.
Received the CAS Outstanding Food Factory accreditation.
Shan Shui Me Food Enterprise Co., Ltd. was founded and received the CAS Outstanding Food Factory certificate from the Council of Agriculture (COA), Executive Yuan,
and the company attended the Taipei World Trade Fair in June as a CAS premium-quality rice producer.
Became the first producer of Taikeng 9 premium-quality rice (comparable to Japanese rice), which is lauded as the Koshihikari rice of Taiwan.
Sunsuivi integrated the logistics warehousing operations and set up the Rice Acquisition Center in Xizhou Township, Changhua County. The north region and central region offices were established in response to market demand, engaging in promoting small bagged rice to national sales channels, supermarkets, and hypermarkets.
Tapped into PX Mart's channels.
Engaged in contract farming with farmers to produce organic rice, General Manager Yeh Shu-Hui was appointed as the leader of the production and marketing group, helping Sunsuivi to consolidate areas such as health, safety, environmental protection, and industry.
Received the Department of Agriculture and Forestry's organic certification (obtained MOA certification in 2000). Tapped into the airport catering service sector, with The Grand Hotel, China Pacific Catering Services, and EVA Air using Sunsuivi's rice as their staple food.
921 Earthquake destroyed Sunsuivi's refrigeration warehouse, causing a devastating, unprecedented loss of NT$60-70 million.
To maintain the employees' livelihood and their lifelong aspiration, the couple's mettle and resilience were put to the test. Eventually, Sunsuivi emerged from the disaster by taking out loans to rebuild, and Sunsuivi rose like a phoenix from the ashes once again.
Underwent complete reform and restructuring to become the first rice producer to receive COA's Taiwan Good Rice CAS premium-quality rice accreditation.
Became the first rice producer in the country to obtain ISO9001-2000 international quality certification in production and quality management.
Established a tourist factory under the assistance of the Industrial Development Bureau, MOEA, Central Region Office, MOEA, and Industrial Technology Research Institute to advance developments in culture, ecology, grain education, recreation, and sightseeing.
In the same year, Sunsuivi received recognition from the COA, where farmers' associations and grain merchants nationwide were invited to visit Sunsuivi. Sunsuivi became a CAS-certified model factory, demonstrating how rice processing quality can be improved to other rice producers.
COA assisted the Institute for Information Industry to select Sunsuivi to participate in the production traceability system project.
Sunsuivi was the first rice producer to implement a rice production traceability plan.
In the same year, Sunsuivi participated in the Agriculture and Food Agency, COA's professional rice marketing and sales project (400 hectares) and trained farmers in the management of premium-quality rice production techniques. Also, in the same year, Sunsuivi established the rice cultural museum, Sunsuivi Organic Rice Field, and implemented sound management in order to give back to society and train new talents in the industry. With the Kuan-Shu Educational Foundation offering assistance in constructing the pavilion and designing and drawing up business plans, Sunsuivi was able to devote itself to the rice industry, culture, and education. It has always been the aspiration of President Li and General Manager Yeh to continue forging ahead and making improvements in rendering service.
President Li Dong-Chao received the distinguished alumnus award from the National Taipei University of Technology.
Sunsuivi's endeavors in sound management and producing healthy, safe, premium-quality rice have been recognized domestic and abroad. Currently, Sunsuivi supplies premium rice to partners in the 18℃ food services including 7-ELEVEN, Family Mart, and Hi-Life convenience stores, as well as Yoshinoya, Formosa Chang, Mos Burger, Sushi Express, and McDonald’s. Upholding dedication, accountability, and sincerity in producing rice, Sunsuivi is a leading brand acknowledged across 4 major channels and in the food industry.
Collaborated with China Grain Products Research & Development Institute to develop a series of macrobiotic grain foods.
In the same year, the Sunsui Organic Production and Marketing Group was voted as one of the 10 most distinguished production and marketing groups in the country.
In January, Sunsuivi General Manager Yeh Shu-Hui was elected as the Vice President of the Association of Taiwan Organic Agriculture Promotion.
In June, Sunsuivi Co., Ltd. officially became a member of the International Federation of Organic Agriculture Movements (IFOAM) and traveled to Italy to vie for the right to host the 2011 IFOAM in Taiwan.
Sunsuivi received certification from the Tse-Xin Organic Agriculture Foundation (TOAF) to become an organic agricultural product and organic processing plant.
In late September, production and marketing group member Hsu Neng-Fa became the first person in the north region to obtain the organic certification and win the “Top 10 Classic Rice in Taiwan” award by adopting organic farming methods. In November, Sunsuivi led the farmers in Yuanli to proclaim their solidarity in protecting the environment of the production region and refusal to purchase or grow genetically modified crops.
Sunsuivi obtained the IS022000:2005 food safety management system certification and implemented production, quality, and safety management.
In January, General Manager Yeh Shu-Hui was appointed as a consultant at Microbio Organic Agriculture (MBOA). In October, the company won top honors at The 22nd Excellent Food Assessment of the Republic of China in 2010.” In November, Sunsuivi General Manager Yeh Shu-Hui was invited to serve as the chief judge of the 2nd National Organic Agriculture Day Festival Award.
In January, General Manager Yeh Shu-Hui was elected as the 2nd Vice President of the Association of Taiwan Organic Agriculture Promotion. She was also appointed as the Chairperson of the Public Relations Committee.
In July, Sunsuivi's logo design took the international community by storm by winning the 2011 Red Dot Design Award in Germany. In September, General Manager Yeh Shu-Hui was appointed as a member of the review committee for the Exceptional Contribution Award and Lifetime Achievement Award in Organic Agriculture.
In January, General Manager Yeh Shu-Hui was appointed as a consultant at Harmony Organic Agriculture Foundation.
In August, President Li took over as the 18th President of the 12th Council for Industrial and Commercial Development (CICD). In October, General Manager Yeh Shu-Hui was appointed as the member of the review committee for the 4th National Organic Agriculture Day - Exceptional Contribution Award and Lifetime Achievement Award in Organic Agriculture.
The independent production line of organic rice obtained the twin-certification label from Eco-Garden.
Sunsuivi assisted farmers from the organic production and marketing group to clinch 1st, 2nd, and 3rd place at the Miaoli County Champion Rice Competition.
－Assisted farmers from the organic production and marketing group to achieve the top 10 positions in the Best Taiwan Rice Competition.
－Sunsuivi contract production and marketing group farmer Chen Wen-Huan won 1st place at the Best Taiwan Rice Competition (Miaoli County) in the organic rice category, and he was shortlisted for the final round of the Best Taiwan Rice Competition.
－Duck Rice - Organic Koshihikari Rice was shortlisted for The Best Taiwan Rice (among the top 10 in Taiwan).
－Sunsuivi acquired TAP traceability certification from National Chung Hsing University.
－Sunsuivi products sold on momo.com Inc.'s momoshop.
－Sunsuivi products sold on Yahoo shopping.
－Sunsuivi products sold on Shopee, the largest e-commerce platform in Southeast Asia.
Sunsuivi contract production and marketing group farmer Wang Kuo-Liang won 1st place at the Best Taiwan Rice Competition (Miaoli County) in the organic rice category
－Sunsuivi contract production and marketing group farmer Wang Kuo-Liang won 1st place at the Best Taiwan Rice Competition (Miaoli County) in the organic rice category.
－Hosted the Yuanli Food Grains promotional activity.
－Timu Farm Koshihikari Rice (1.5kg) with kraft paper bag and production traceability received the 2018 Taiwan Best 100 Gift Award.
Duck Rice - Organic Koshihikari Rice (1.5kg) and Sunsuivi Taro-Flavored Organic Rice (600g) were both shortlisted for the final round of The Best Taiwan Rice 2019 competition in the Taiwanese organic rice category.
－Duck Rice - Organic Koshihikari Rice (1.5kg) and Sunsuivi Taro-Flavored Organic Rice (600g) were both shortlisted for the final round of The Best Taiwan Rice 2019 competition in the Taiwanese organic rice category.
－Sunsuivi contract production and marketing group farmer Liu Lin-Hsieh won 1st place at the Best Taiwan Rice Competition (Miaoli County) in the organic rice category.
－Puffed Rice Cakes gift box received the 2019 Taiwan Best 100 Gift Award.
Moisture meter
Measures the moisture of rice.
Grain inspector
Distinguishes between sound kernels, chalky kernels, broken kernels, and damaged kernels.
Analyzing rice by hand
Distinguishes between sound kernels, chalky kernels, broken kernels, and damaged kernels.
Whiteness meter
The brain layer is milled out to retain the most nutritious and delicious qualities of rice in order to ensure the best degree of whiteness.
Freshness
Tests the rice’s freshness.
Taste meter
Measures the proteins and the level of starch in the rice to determine its taste value.
Cooking and recording
Each batch of freshly milled rice will be tasted and recorded.
Rice sample
Samples of rice that have passed the test will be stored and documented.
Field management
Professional production management and recordkeeping.
Procurement
Harvesting the rice, testing for water content and volume.
Low-temperature drying
Professional low-temperature drying equipment utilizes recycled rice bran as fuel in a combustion cycle.
Low-temperature storage
The independent low-temperature warehouses and professional management help to preserve the rice’s freshness.
Milling and processing
The rice is milled using diamond polishing technology.
Rice cleaning machine
Professional rice cleaning equipment removes impurities and chalk from the rice to ensure its pristine appearance and hygiene.
Computerized color sorter
Removes foreign objects according to category (acrylic, black kernels, white kernels, pebbles, glass).
Metal detector
Removes metallic foreign objects.
Storage tank
Professional independent warehouse management.
Automated packaging
The automatic packaging machine/automated pallet stacking is controlled by professional operators.
Fast logistics and professional service
The comprehensive logistics system serves clients throughout Taiwan, offering order management and professional aftersales service.
About Certification
With over 3 decades of persistence and endeavors,
The products are a testament to our professional quality
SGS-ISO22000:2005
UKAS
SGS-HACCP
CAS Outstanding Agricultural Products
Organic Agricultural Products
Eco-Garden Organic Certification
